OREO + AMAZON

OREOCCASION

OVERVIEW | As my intern project last summer, we were asked togGet millennial parents to purchase base Oreo cookies while shopping on Amazon for their groceries by developing a custom activation. With a focus on the consumer journey, we developed the OREOccasion campaign to get millennial parents to think outside the box when sharing Oreos with their children

CLIENT | Oreo

​

ROLE | Research, Strategy, Deck Design, Group Leader