MOJO AD

2018 STRATEGIC COMMUNICATION CAREER FEST

OVERVIEW | Mojo Ad is the premier student-staffed professional-services advertising agency in the country that specializes in the Youth and Young Adult (YAYA) market. My team of 11 students was tasked with creating an integrated, strategic campaign for the 2018 Strategic Communication Career Fair, which included tactics across digital, print, email marketing, and event management. We set out on a mission to create a campaign that would not only make our brand stand out, but would empower students and recruiters to perform their best by removing the pressure from last year's Career Fair. 

CLIENT | Missouri School of Journalism 

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ROLE | Account Executive

PLAN BOOK | Our research, target profile, and creative executions can all be found below. For more info, check out the Career Fest website.