MARKETING STRATEGY | We wanted to market Ann's event to the entire university. Ann's diverse background meant that we could speak to majors of all areas, including communication, women's and gender studies, business, and, of course, journalism. We planned a main keynote presentation that was open to the public and a masterclass that we limited to 30 students. Our main event was marketed as "Above the Noise: Becoming Your Own Brand" and covered everything from developing a personal brand to navigating the world of freelance.