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RACHEL RADECKI
MYMONEY.GOV
IMPROVING FINANCIAL LITERACY AMONG YOUNG MILLENNIALS
OVERVIEW | We wanted to empower soon-to-be college graduates and recent post-grads to transition into the new financial territory of adulthood by driving traffic to MyMoney.Gov. Through primary research, we uncovered this group's desire for independence and control, but their lack of knowledge when it comes to tackling complex financial tasks, like retirement funds and 401ks.
COURSE | J4250 Management of Strategic Communication
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CLIENT | Financial Literacy & Education Commission
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TASK | To develop a national public awareness campaign to raise awareness, educate and empower young millennials to take charge of their finances.
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ROLE | Primary Research & Target Audience Strategy
PITCH DECK
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